Green Silver Nanoparticles From 10 Plants Essay - 918 Words

Biofabrication of green silver nanoparticles from 10 plants; an efficient approach to inhibit multi-drug resistant microbes and their biofilms. Shariq Qayyuma and Asad U Khana a Medical microbiology and molecular biology, Laboratory Interdisciplinary Biotechnology Unit, Aligarh Muslim University, Aligarh 202002, India Author for correspondence: Email: asadukhan72@gmail.com Phone No.:+91- 9837021912 Abstract: Silver nanoparticles were biosynthesized via a green route using 10 different plants extracts and formed AgNPs were tested against drug resistant microbes and their biofilms. These nanoparticles were characterized using UV- vis spectroscopy and TEM which confirmed their synthesis, shape and size. FTIR clearly demonstrated the presence of the bio-groups on the surface of AgNPs. XRD confirmed the crystalline structure of AgNPs. TEM images were further analyzed using Image J software which showed that majority of particles were under 100 nm and majorly distributed over 1 to 60 nm size range. Their antimicrobial efficacy was checked against bacteria harboring antibiotic resistance genes like CTX-M-3, CTX-M-15, OXA-1, arm A, SHV-1 and NDM-1 in gram negative bacteria and fluconazole, amphotericin B and itraconazole resistant genes in fungus. Gram positive bacteria and fungi Candida albicans were inhibited at higher MICs values in comparison to Gran negative bacterial strains. The result in dicated that these particles were antibacterial in nature withoutShow MoreRelatedEssay On Silver Nanotechnology864 Words   |  4 PagesSilver is known to be very efficient material since ancient times for its microbicidal properties to treat diseases, such as, ulcer, chronic wounds, sepsis, acute epididymitis, tonsillitis, and infections and to prevent the eye diseases in infants.1,2 But with the passage of time use of Ag is reduced due to development of new antibiotics.3 However, an introduction of nanotechnology, nanoparticles during the last decade have proved that this element can be used in almost every field of applicationRead MoreEmergence Of Multiple Drug Resistant Pathogens Essay2129 Words   |  9 Pagesstrains and is detrimental for the environment also.Green synthesis of nanoparticles coupled with third generation antibiotics can act as an ideal agent for the control of drug resistant pathogens. Present study exploits the synthesis of silver nanoparticles by using lem on grass (Cymbopogon citratus) extract. Lemon grass extract was used to reduce silver nitrate in to nanoparticles with in 18h. SEM and FTIR Characterized nanoparticles were further applied for the control of MDR strain of E. coli growthRead MoreDegradation Of A Wide Range Of Model Pollutants3049 Words   |  13 Pagesimproving photocatalytic efficiency. Therefore, this work is based on the use of nanomaterials such as titania and silver-zinc oxide photocatalysts to degrade amoxicillin trihydrate (a model antibiotic pollutant) in suspension under UV-C irradiation and compares the efficiencies of the photocatalysts in degrading model pollutant used in the study. The Silver decorated Zinc oxide Nanoparticles were prepared in-house by hydrothermal synthesis that yielded nanospheres. The nanomaterial was characterizedRead MoreScience Investigatory Project3840 Words   |  16 Pagesdried, they will be asking to use a comb. The amount of hair fall from the ten respondents who will use the experimental product will count. The sums of their hair fall before and after they use the experimental product will compared to know if the experimental product is effective in preventing hair fall. 3 Bibliography Abdullah, R. (2010). Alopecia: botanical approaches in review. J Drugs Dermatol. Retrieve August 9, 2012, from http://www.umm.edu/altmed/articles/alopecia-000004.htm#ixzz28L6gJP88Read MoreNatural Dyes11205 Words   |  45 PagesNatural dyes are dyes or colorants derived from plants, invertebrates,a or minerals. The majority of natural dyes are vegetable dyes from plant sources – roots, berries, bark, leaves, and wood — and other organic sources such as fungi and lichens. Archaeologists have found evidence of textile dyeing dating back to the Neolithic period. In China, dyeing with plants, barks and insects has been traced back more than 5,000 years.[1] The essential process of dyeing changed little over time. TypicallyRead MoreStreet Light16880 Words   |  68 Pages | |8 |Conclusion |86 | |9 |Images |91 | |10 |Bibliography |93 | INTRODUCTION INTRODUCTION: Solar energy, radiant light and heat from the sun, has been harnessed by humans since ancient times using a range of ever-evolving technologies. Solar energy technologies include solar heating, solar photovoltaicsRead MoreMarketing Strategy of Samsung Mobile17504 Words   |  71 Pagesleading to a complete dominance by Samsung Group in many industries. Samsung Group accounts for more than 20% of South Koreas total exports[citation needed], with strong government support, including the ability to access unlimited amount of funds from major banks in South Korea. In many domestic industries, Samsung Group is the sole monopoly dominating a single market, its revenue as large as some countries total GDP. In 2006, Samsung Group would have been the 34th largest economy in the world

HIV/STD Health Promotion Strategies Essay - 947 Words

The World Health Organization defines Health promotion as â€Å" the process of enabling people to increase control over their health and its determinants, and thereby improve their health participants.† Contemporary health professionals such as nurse practitioners, nurses, and doctors inform and demonstrate ways on caring for the self. The contemporary view of health promotion is an individual driven prevention assisted by health care professionals. This new style of health promotion lets patients get involved with their health by adapting a lifestyle that changes the way they approach health prevention. In the historical view of head psychological problems were not counted as major factor contributing to patients illness, but contemporary†¦show more content†¦Health professionals argue that such preventive strategies need to be understood and well- learned so that the social public health will take health promotion seriously. Likewise, unlike the historic view of health promotion, nurses should be fully involved in health promotion. Nurses should take initiative and educate themselves on various diseases so that they can educate patients on their condition. The historic view of health promotion only encouraged doctors to educate patients and nurses played the role of attending patients. The current trend encourages nurses to be well-versed in disease prevention strategies, so that they can educate patients to be responsible for the prevention of their diseases. In accordance, The three government licenced articles on HIV/STDs stress the importance of education on both health professionals and patients. The article â€Å" Sustaining Safe Practice† states that prevention of HIV/STDs depend upon the following â€Å" partnership between government, non-government organization and affected communities, reflexive relationships between researchers, educators and communities. ( cdc Sustaining safe practi ce) Sustaining Safe Practice advocates the importance of community influence on patients education on their conditions. The article also stresses the importance of AIDS health promotion.The article definesShow MoreRelatedStd Essay931 Words   |  4 PagesHistorically Black Colleges and Universities due to less consideration given to the risk associated with having intercourse. This is mainly caused by a lack of awareness in regard to STDs and their transmission, with the most prevalent cases involving HIV and AIDS. The problem lies within societal and cultural risks. Students at HBCUs tend to have unprotected sex and often times not tell their partners if they are carrying a disease because they are either afraid to confront the reality of the situationRead MoreEssay On STD1500 Words   |  6 Pagesillustrate and explain the positive uses of the physical examinations to decrease the mortality and morbidity rates from late stage STD diagnosis by utilizing appropriate therapies. ST Ds cause complications that can advance to â€Å"emotional suffering, including infertility, ectopic pregnancy, cancer, and death† (Ignatavicius, 2016). In 2017, CDC stated that the number of HIV diagnoses were 39,513 cases followed by a mortality rate of 6,721 cases (CDC, 2017). If screenings were thoroughly explained andRead MoreThe Rate Of Sexually Transmitted Diseases ( Stds )1470 Words   |  6 Pagessexually transmitted diseases (STDs) in Roger Park is relatively higher than other regions of Chicago. The rate of syphilis is the 7th highest in Rogers Park while the rate of HIV and AIDS cases is ranked 13th in the area. Rogers Park is among the top communities leading in death cases of HIV in the areas of Chicago. Furthermore, Rogers Park is ranked among the top communities in Chicago for the rates of Chlamydia and gonorrhea, which are the leading bacterial STDs. In this paper, an advanced practiceRead MoreUse of Social Marketing to Control the STDs Pandemic Essay1945 Words   |  8 Pagescentury has seen a pandemic that is wrecking just as much havoc on the globe- Sexually Transmitted Diseases (STDs) and one in particular- HIV and AIDs. The focus of this paper will explore past interventions using social marketing and Social Network Theory as their foundation to encourage condom usage to prevent the spread of STDs. Public Health Concern In modern times, STDs (such as HIV and AIDs) have wrecked such havoc upon the globe with more than 35.3 million being affected in 2012 (UNAIDSRead MoreSexually Transmitted Diseases And Younger Population Essay1276 Words   |  6 PagesPopulation Sexually transmitted diseases (STDs) are Infectious diseases that can spread during sexual contact. Sexually transmitted diseases are common and can be prevented. In the communities of United States, it is a health concern among adolescents and young adults. This young population of ages 15 to 24 years old, are most at risk for sexually transmitted diseases. For these reasons, adolescents and young adults are an excellent group for health promotion in both sexes. This population are at riskRead MoreComprehensive Application Of Epidemiology3605 Words   |  15 Pagesearly adolescent years are at a higher risk for sexually transmitted diseases including HIV in those males who have sex with males. This age group is vulnerable to acquiring a higher evidence of infection due to them having multiple sex partners, improper use of condoms on a consistent basis, as well as having an increased biologic susceptibility to infection, and facing multiple obstacles to accessing health care (Forh an, Gottlieb, Sternberg, et.al, 2009). Despite the high rates of infectionsRead MorePrevention Of Sexually Transmitted Diseases And Sex Education Among The Teenagers2160 Words   |  9 PagesPrevention of Sexually Transmitted Diseases and Sex Education among the Teenagers Health Promotion Health is a significant characteristic of human right that individuals require to handle with caution. Exactly how healthy individuals are trained and know the effect of behaviors, which can jeopardies, the health of an individual, create less pressure and easy work for their caregiver to deal with and aids in the health promotion. 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Apart from the STDs, it is important for the society to protect the society against the worst scourge, the human immunodeficiency virus (HIV). According to Helweg-Larsen and Collins (1994), condoms can rarely prevent the infection of STDs and HIV, but it can reduce the risk of the diseaseRead MoreTheory Based Health And The Prevention Of Hiv And Stds2134 Words   |  9 Pages Theory Based Health Interventions applying Health Belief Model and Theory of Planned Behavior/Reasoned Action to the prevention of HIV and STDs HED 525: Health Behavior and Health Education 11/17/2014 Theories: As a health educator, developing theory-based health behavior change interventions is an integral part of promoting health in the community. The theories chosen for this topic have been frequently applied to the prevention of HIV and STDs in various countries and various target

An Analysis of the War Powers Act of 1973 Free Essays

One of the hallmarks of a presidential and democratic society is the division of powers among the three main branches of government. This is called the principle of the separation of powers or the principle of checks and balances. This principle seeks to prevent the over concentration of authority in one person or group of persons that might lead to an error or abuse to the prejudice of the whole state. We will write a custom essay sample on An Analysis of the War Powers Act of 1973 or any similar topic only for you Order Now Austin Ranney (1995) once said that any concentration of powers in a single branch is tyrannical and only true separation of powers will protect the liberties of the people against the aggressions of government. (Austin Ranney, p. 240) The principle of separation of powers has always been criticized as impeding the enactment of bills and promoting efficiency in the running of the affairs of the government. It is because of this reason why some democratic countries have amended their constitutions and shifted to the parliamentary system. War Powers Act of 1973 A concrete example of the Principle of Separation of Power is the war powers which the US Constitution has entrusted to the Executive and the Legislative Branch. Under the United States Constitution, it may appear that the delineation of war power between the Legislative and Executive Branch is clear. The purpose is to make sure that no one branch of government will have the absolute prerogative in making all decisions in matters pertaining to war. Article 1 Section 8 of the United States Constitution clearly expresses that the Congress shall have the following powers: a) To declare War, grant letters of marque and reprisal, and make rules concerning captures on land and water; b) To raise and support armies, but no appropriation of money to that use shall be for a longer term than two years; c) to provide and maintain a navy; d) to make rules for the government and regulation of the land and naval Forces; e) to provide for the calling of the militia to execute the Laws of the Union, suppress insurrections and repel invasions; f) to provide for organizing, arming, and disciplining, the militia, and for governing such part of them as may be employed in the service of the United States, reserving to the states respectively, the appointment of the officers, and the authority of training the Militia according to the discipline prescribed by Congress. On the other hand, under Article II Sec. 2 of the United States Constitution the President shall have the following powers: a) The President shall be Commander in Chief of the army and navy of the United States, and of the militia of the several States; b) The president shall have power, by and with the advice and consent of the Senate, to make treaties, provided two thirds of the senators present concur. Based on these two provisions in the United States Constitution, the war powers appear to be clearly divided between the two main branches of government. Under these provisions, the President has the power to lead the armed forces in times of war and to make swift decisions on the field of battle. (â€Å"War and Treat Powers†) On the other hand, the Congress has the power to declare war and to appropriate huge amounts of dollars in support of the war effort. The clear division of powers between the two main branches, however, appear to be more apparent than real. In between these two powers lie a vacuum which the framers of the constitution failed to consider. For any other decisions that the US Constitution failed to anticipate, it appears that the President has complete freedom and absolute discretion to act. This is something which is abhorred by our constitution. Consider the Korean War in which the United States army was intensely involved. The Korean War began as a civil war which was fought from 1950–1953 on the Korean Peninsula. It began when North Korean attacked South Korea on June 25, 1950. (â€Å"Korean War†) Eventually China and the United States became involved in this conflict. Although it was called the Korean War, the United States preferred to call it the police action rather than a war in order to avoid the necessity of formal declaration of war by the Congress of the United States. The same thing happened during the Vietnam War or the Vietnam Conflict. This war lasted for 16 which began from 1959 to 1975. (â€Å"Vietnam War†) This involved the United States, its allies and the South Vietnam against Soviet Union, its allies and the People’s Republic of China and the North Vietnam. In this war, the U. S. deployed large numbers of troops to South Vietnam between 1954 and 1973. Some U. S. allies like the Philippines, Australa and New Zealand also sent their troops to aid the United States and South Vietnam. Similar to the Korean War, the United States was also intensely involved in this war without a formal declaration of war by Congress. These two major events in our history have triggered the enactment of the War Powers Act of 1973. It is worth stressing that based on our history Congress has formally declared war in only five conflicts – the War of 1812, the Mexican War, the Spanish-American War, World War I, and World War II – while U. S. presidents have committed armed forces to more than one hundred combat operations around the world. (Charles F. Williams, 2003) The purpose of this law is to provide for a limitation on the powers of the President to deploy United States troops into combat areas without the approval of the legislative branch. Congress aims to prevent the possibility that another Korean and Vietnam Wars may be repeated where the United States deployed its soldiers for battle without the formal declaration of war coming from the Congress. Section 2(a) of the said law is clear on this matter, it states that: â€Å"It is the purpose of this joint resolution to fulfill the intent of the framers of the Constitution of the United States and insure that the collective judgment of both the Congress and the President will apply to the introduction of United States Armed Forces into hostilities, or into situations where imminent involvement in hostilities is clearly indicate by the circumstances, and to the continued use of such forces in hostilities or in such situations. Under the said law, the president is required to consult Congress in every possible instance before introducing United States Armed Forces into hostilities or into situation where imminent involvement in hostilities is clearly indicated by the circumstances, and after every such introduction shall consult regularly with the Congress until United States Armed Forces are no longer engaged in hostilities or have been removed from such situations. The War Powers Act of 1973 also requires the President to submit within 48 hours to the Speaker of the House of Representatives and to the President pro tempore of the Senate a report, in writing, setting forth the circumstances necessitating the introduction of United States Armed Forces, the constitutional and legislative authority under which such introduction took place and the estimated scope and duration of the hostilities or involvement in case United States Armed forces are actually introduced for combat. The said law also requires the President to terminate within sixty calendar days after a report is submitted any use of United States Armed Forces unless the Congress has declared war or has enacted a specific authorization for such use of United States Armed Forces or has extended by law such sixty-day period or is physically unable to meet as a result of an armed attack upon the United States. The sixty-day period shall be extended for not more than an additional thirty days if the President determines and certifies to the Congress in writing that unavoidable military necessity respecting the safety of United States Armed Forces requires the continued use of such armed forces in the course of bringing about a prompt removal of such forces. The Congress by concurrent resolution is authorized at all times to order the withdrawal of US troops. Arguments against War Powers Act of 1973 One of the arguments raised against the enactment of the War Powers Act of 1973 is that it is an act of encroachment on the part of the Legislature of a territory which the US Constitution has delegated to the Executive Branch. It must be stressed that the President took his oath before he assumed his office that he will faithfully execute the Office of President of the United States, and he will to the best of his ability preserve and protect and defend the Constitution of the United States. The present statute significantly limits the powers of the president to act in times of war which have a serious effect on the performance of his obligation. Arguments In Favor of War Powers Act of 1973 On the other hand, some are in favor of the War Powers Act of 1973. They argue that the consultation and reporting requirements and the power of Congress to terminate the deployment of armed forces do not operate to limit the powers of the president. It merely serves to ensure that the constitutional mandate is observed. As envisioned by the United States Constitution, there shall always be two keys to start the engine of war running – the key given to the Congress and the key given to the President. Thus, the War Powers Act of 1973 does make Congress superior to the President, rather, it only highlights the supremacy of the United States Constitution. Conclusion I believe that the War Powers Act of 1973 is constitutional. Our history has shown that we cannot entrust to a single man the power to deploy United States troops to combat. In the past decade, all the past presidents, including our present president, has deployed hundreds of thousands of US soldiers to battle. This not only led to the death of countless soldiers but it has depleted our resources. The United States Constitution is still the highest law of the land and it is clearly manifested in the enactment of the War Powers Act of 1973. How to cite An Analysis of the War Powers Act of 1973, Essays

Environmental Factors of Commonwealth Bank of Australia

Question: Describe about the Environmental Factors of Commonwealth Bank of Australia. Answer: 1.1: Analysis of a factor from the general environment of the case study organization (Economic factor): The case study organization select for this analysis is the Commonwealth bank of Australia (CBA), one of the top most multinational banks of Australia. It operates its business across Asia, New Zealand, USA, United Kingdom and Fiji. The most effective general environment factor affecting the business of the company is the economic factor. As an example in static and shrinking economy more products are sold and bought. Presently the commodity boom has come to an end. As a result of it Australian economy had slowed down. According to different observations it is seen that Australia has lowest amount of debt compared to OECD countries (Wilson and Pender 2016). As the economies of developing countries like India, Japan etc are getting stronger day by day the economy of developed countries like USA, UK and Australia are getting slowed down. Since the economy of the country influences business decisions, therefore it also affects the banking sector too. The same happens with the commonweal th bank of Australia. Impact of the economic factor over the business of the industry: The lending and deposit markets are very competitive in Australia. Therefore, due to absence of appropriate strategy for this the commonwealth bank of Australia has lost considerable market share. The specific sectors in which it lost its significant business are home loans, credit card business and retail deposit. The growth rate dropped from the previous year and statutory net profit after tax is only 2% up than the previous year (Wilson and Pender 2016). The total revenue was $9227 million. Amount of cash return on equity was 16.5%. As result of slowdown the operating cost increased by 4% and costs up to $10,429 million. Even though the bank has a slowdown in its performance but it continued to be number one in providing customer services and customer satisfaction. Wealth management business of CBA regained the top spot for advisor satisfaction (Commbank.com.au 2016). The customer deposit rate increased by 8% compared to last year. Way of dealing with the economic factor: In order to deal with the low economic growth of the country, the bank should increase the product range. The increased product range will help the company to attract more customers and achieve more profits from the business. As the customer deposit rates have been increased to a higher level in the recent times, the bank should also increase the interest rate of the loans for gaining more profit from the business. One of the best possible way of expanding the business is to open in new areas of the country. The people of the remote areas of the company are not able to have the facilities of the bank due to the long distance of the bank branches. Therefore, the new branches may help the bank to have the customers of the remote areas and more profits from the business. 2. Description of One factor from Organizations Specific Environment (Customer Factors) There are several factors in specific environment such as customers, competitors, suppliers and pressure group. However, the selected component of the specific environment of CBA is customer component. Mainly, there are two ways in which the customer needs can be monitored. One is reactive way and another is proactive way. Reactive customer monitoring can be done by CBA, by identifying and addressing the consumer trends and issues after they arise. Monitoring is done by listening to the specific segment of customer concerns in a specific market (Wilson and Pender 2016). Analysis of the Impact of Customers Commonwealth Bank of Australia in 2016 The components of specific environment directly impacts on the different business process of an organization. In case of commonwealth bank of Australia, customer deposits money or purchases services from the banks (Commbank.com.au, 2016). Therefore it is important for the bank to monitor the changing needs of the clients or customers as they are critical for the success of business. Customer needs and requirements influence the product or services provided by business organization. Like for the Australian market Commonwealth bank should be concerned about the amount of customer deposit in a period of time. Commonwealth bank responds to the consumer complaints which indicate that, the bank is closely attending to its customer concerns. Business organizations that respond rapidly to customers complaint are viewed much more positively than the organizations that are slow to respond. This process encourages the customers to purchase service or product again from the Commonwealth bank (Commbank.com.au, 2016). Explanation of the way of Dealing with the Customer Factors by Commonwealth Bank In order to satisfy the customers with its services and complaint resolving process, officials of Commonwealth bank should write follow up letters, or thank you letters to its customers with specific responses or with an apology. Apart from that, management of commonwealth bank have to introduce digital touch for their customer service. For example, the bank can introduce peer to peer communication service as applied by the American bank. Moreover, Commonwealth Bank has to engage real time service for their customers. It will help them in satisfying their customer in these days fast mobile world. In addition, Commonwealth Bank can introduce nontraditional banking services such as Google, Apple, Amazon are providing digital customer services. The letter can also contain the process of handling and resolving the problem. Moreover, it is suggested that if a series problem happened with a customer of the bank then it should send a small gift with the apology letter to make the customer feel special. Like for a customer of Commonwealth bank who is using its net banking facility and facing problems while logging in his/her account, then bank should instantly send an apology mail to the specific customer stating the reason behind the problem. Most importantly, Commonwealth bank should think about identifying the customer issues before the complaint about them to its leaders or management. In order to do this bank can conduct a survey between its customers about what improvements in the services they expect from the Commonwealth bank. References Commbank.com.au. 2016.Customer commitment - Commonwealth Bank. [online] Available at: https://www.commbank.com.au/about-us/who-we-are/customer-commitment.html?ei=gsa_generic_customers [Accessed 21 Aug. 2016]. Wilson, J. and Pender, K., 2016. Keep the faith?: The good, the bad and the uncertain in Australian employment contracts.Ethos: Official Publication of the Law Society of the Australian Capital Territory, (240), p.24.

Marketing Planning Strategy Nestle Essay Example

Marketing Planning Strategy Nestle Essay BHO3435: MARKETING PLANNING STRATEGY INTRODUCTION TO STRATEGIC MARKETING PLAN: ENVIRONMENTAL ANALYSIS Prepared by: Sarah Aljenfawi Bashayer S. Kout Fatimah Rawan Membership of Reporting Body: – Environmental Analysis – Market Customer Analysis – Competitive Analysis – Internal Analysis 1. Membership of Reporting Body: In response to the assessment our group has mutually agreed to investigate the strategic operations of the Boost Juice. The team is composed of four members. Each member has been allocated a specific scope to investigate further as listed below: †¢ Environmental Analysis: Market Customer Analysis: †¢ Competitive Analysis: †¢ Internal Analysis: 2. Aim of Report: 3. Background and Context: I. Brief Description of Industry: Nestle is a multinational company based in Switzerland. Nestle operates in food industry. In 1905, Nestle was formed as a result of a merger between a Swiss and English company which was established in 1866. Initially, Nestle started to offer condensed milk formula and milk related products to customers (Nestle, 2013). Later on, it expanded its offerings to other food related items. Gradually, Nestle grew and made significant success stories. In the First World War and also in Second World War, Nestle expanded its products to other countries. The company produces snack and health related products. The head quarter of Nestle is in Vevey. In terms of revenues, Nestle is the largest food company of the world. The objectives of Nestle are to become leader in Health and Wellness and nutrition. In addition to this, the company also aims to be trusted by other stakeholders regarding its business and financial performance. Nestle offers wide range of products and services. The portfolio of company covers all categories of food and beverages industry. The aim of Nestle is to provide healthy eating and drinking experience to customers so that they can enjoy every stage of their life. In 2010, Nestle offered a Nestle Cocoa Plan which aimed at provision of 38 plantlets to farmers to help them to rejuvenate productivity of their farms. In 2011, Nestle became the first company which made a partnership with Fair Labor Association (Nestle, 2013). We will write a custom essay sample on Marketing Planning Strategy Nestle specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Planning Strategy Nestle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Planning Strategy Nestle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Through this partnership, Nestle helped to investigate child labor practices in the cocoa farms which supply raw materials in its factories. II. Brief Description of Company: The industry analysis of food and beverages suggests that there will be significant growth in future. The global food and beverages industry composes different sectors which include food production, distribution, marketing, retailing and catering. Since 2009, global food and beverages industry has surpassed the total value of $5. trillion. In the economic growth of every country, this industry is one of the significant contributors. It is expected that by 2014, global food and beverages industry will grow at the rate of 3. 5% and will achieve value of $7 trillion (Business Vibes, 2013). In 2008, food product sector had value of $3. 2 trillion. This industry included agriculture sector products. It is expected that by the end of 2013, the value of this sector will reach to $4 trillion (Business Vibes, 2013). The beverages sector of global food and beverages industry consisted products such as soft drinks, spirits, ciders, beers and wines. This industry accounted for $1. 4 trillion in 2008. It is expected that by the end of 2013, this industry will reach at $1. 6 trillion. This generates a growth rate of 2. 6% in beverages sector (Business Vibes, 2013). The growth trends in global food and beverages industry suggest that there is great opportunity of further investment in this industry. This growth rate is also reflected in the consuming power of customers. New companies can achieve substantial share from market in this growth phase period of global food and beverages industry. On the other hand, existing firms in global food and beverages industry can also expand their businesses. III. Key trends affecting the industry According to Nestle’s annual report for the year 2010, it has shown that several trends have occurred and caused a major impact on the food industry in general and Nestle in particular. Whereas, the recession that has happened in the year 2009 has caused a major decline in the economic growth for almost all of the businesses and especially in Nestle, which also has led to an increase in the unemployment rate. Therefore, the company’s economic environment has continued to be ambiguous in the year 2010, and that would basically has led to an inflation period regarding the business’s raw materials, as well as currency instability in the mentioned year. (Consolidated Financial Statements, 2010) Although the world’s economic crisis presence in the year 2009, however, Nestle has experienced its strongest growth by the final quarter of that year, and that mainly gave Nestle a great opportunity to enter the industry with their maximum power. Furthermore, with the company being motivated and be able to perform with its best has remained consistent throughout the year, even in the end of the year 2010 when almost all of the businesses were suffering and trying to recover from the world economic crisis. Thus, Nestle has entered the year 2011 with great energy and was able to put themselves together and perform with their best, As Nestle has stated: â€Å"this will help us to manage the challenges? that we face and to take full advantage of our opportunities to drive? better performance and enhance shareholder value. † (Consolidated Financial Statements, 2010). IV. Key industry success factors â€Å"Key success factors have a share in enabling a company to differentiate itself from its competitors and to offer a ‘unique selling proposition’ to customers or consumers†. Batra, Myers and Aaker 1996; Ketelhohn 1998). 4. Statement of problem to be investigated References Nestle, 2013. History. Available at: http://www. nestle. com/aboutus/history Assessed on 17th March, 2013 Business Vibes, 2013. Available at: http://www. businessvibes. com/blog/facts-and-figures-global-food-and-beverage-industry Assessed on 17th March, 2013 Batra, R, J G Myers and D A Aaker (19 96), Advertising Management. 5th ed. Upper Saddle River: Prentice Hall

Emerging Theme in Human Resource Management The WritePass Journal

Emerging Theme in Human Resource Management Part One Emerging Theme in Human Resource Management ). The company literally looks after every need that a technology geek would not want to be bothered with, to help them focus on innovation, and creativity. Such flexibility and measures for ensuring a great work/life balance keep the employees highly motivated and foster innovation and creativity. Implication of these Themes for HR Managers Modern day organizations ought to make strong efforts in maintaining a participative and democratic leadership as the very first thing needed to enforce a modern organizational culture which is   not based on traditional hierarchy, but upon a diverse workforce wherein every individual provides a valuable input to lead the organization (Senge 1996). The leadership should recognize and admit that every employ has potential to find solution to the challenges faced by the company. This should lead to a organizational culture which is based on openness and trust, where employees are supported and rewarded for learning and innovating, and one that promotes experimentation, risk taking, and values the well-being of all employees† (Gephart 1996, p 39). Such a culture would position organizations to capitalize upon forthcoming ideas which can deliver unquantifiable benefits for the development and success of the telecommunication firms. Adhering to this line of thinking, HR managers s hould provide ample facilities and amenities for socialization, such as gyms, pool and indoor games, well kept cafeteria and canteens among other recreational facilities where employees can share ideas, experiences, and embark in informal learning. Such an environment is very effective in fostering group work and team learning as well (Senge 1990). Conclusion As Hout (1999) mentions that management as we have known it is too cumbersome for todays fast, unpredictable pace. A new kind of company wins now. The best management models dont adapt to the new economy; they emerge from it. Its no longer the survival of the fittest; its the arrival of the fittest. Hout’s contention clearly identifies the new order in the business world, which is characterized as fast paced, complex and unpredictable. It dictates a paradigm shift in the modern organizational culture. He further states that: â€Å"No intelligence from on high can match the quality of solutions to market problems that arise from players who are constantly communicating with one another on the ground level. The invisible hand of the marketplace should displace the visible hand of the manager. The markets can determine where one team or initiative or company ends and another begins. Managers interfere at their peril.† This signifies the importance of a participative organi zational culture, which encapsulates themes such as fairness, openness, and respect  ; all of which combine the collective wisdom of executives and all those working in an organization, in yielding bright ideas and solutions that can be translated into company’s success. Organization within the telecommunication industry should recognize that the journey towards creating such an organizational culture through flexibility is a long and gradual one and thus temporary setbacks and difficulties are to be expected. Enforcing a participatory managerial style and engaging employees in the organizational learning process are massive feats that cannot be achieved overnight. However, given the current overall outlook of the business environment and the rapidity of the technological advancements, and recognizing the changing cultural pattern of the society in general, developing such an organization is the most crucial strategy for the success of telecommunication firms. A flexible working environment can create an organizational culture that would promote innovation and creativity. It is the best way to avert any foreseen and unforeseen challenges faced by organizations.    References Battelle, J (2005) Google CEO Eric Schmidt gives us his golden rules for managing innovation. CNN/Money. Available   fromhttp://money.cnn.com/magazines/business2/business2_archive/2005/12/01/8364616/index.htm (cited on 15th December, 2012) Bender, D.R. (1998), â€Å"Knowledge management makes information work†, Washington Business Journal, Vol. 17 No. 6, pp. 35-6. Botha, D.F. (2000), â€Å"A conceptual framework for the management of knowledge in a knowledge-based enterprise†, South African Journal of Business Management, Vol. 31 No. 4, pp. 141-8. Change Board (1 January 2010) ‘HR landscape in 2010 HR challenges’, Available from: Changeboard.com. changeboard.com/content/3020/hr-landscape-in-2010hr-challenges/# (cited on 15th December, 2012) CIPD (28 January 2010) ‘Press Office’, Chartered Institute of Personnel and Development, Available from: CIPD.co.uk. cipd.co.uk/pressoffice/_articles/HRD2010280110.htm?IsSrchRes=1 (cited on 15th December, 2012) Crossan, M. M., Lane, H. W. and White, R. E. (1999) An organizational learning framework: from intuition to institution, Academy of Management Review, 24, 522. De Geus, A. (1997), â€Å"The living company†, Harvard Business Review, Vol. 75 No. 2, pp. 51-9. Drucker, P.F. (1964), Managing for Results: Economic Tasks and Risk-taking Decisions, Harper and Row, New York, NY. Drucker, P.F. (1998), â€Å"Managements new paradigms†, Forbes, Vol. 162 No. 7, pp. 152-69. Gephart, A., Victoria J., Marsick, E., Van B., and Michelle S., (1996).  Ã¢â‚¬Å"Learning organizations come alive†Ã‚  Training Development  vol. 50, no. 12: 35-45. Handy, C. (1995) The Age of Unreason, London, Arrow Business Books. Harrison, R. (2009) Learning and development. 5th ed. London: Chartered Institute of Personnel and Development. Kaplan, Robert S., and David P. Norton. (Sept./Oct. 1996).  Strategic planning and the balanced scorecard.  Strategy Leadership  vol. 24, no. 5: 18-24. Kontoghiorghes, C., Awbrey, S.M. and Feurig, P.L. (2005), â€Å"Examining the relationship between learning organization characteristics and change adaptation, innovation and organizational performance†, Human Resource Development Quarterly, Vol. 16 No. 2, pp. 185-211. Manyika, J (2008) â€Å"Google’s View on the Future of Business: An Interview with CEO Eric Schmidt†. The McKinsey Quarterly. Available from mckinseyquarterly.com/Googles_view_on_the_future_of_business_An_interview_with_CEO_Eric_Schmi t_2229 (cited on 15th December, 2012) McGill, M.E., Slocum, J.W. and Lei, D. (1992), â€Å"Management practices in learning organisations†, Management Dynamics, Vol. 21 No. 1, pp. 4-17. Miller, W.C. (1998), â€Å"Fostering intellectual capital†, HR Focus, Vol. 75 No. 1, pp. 509-17. Munk, N. (1998), â€Å"The new organization man†, Fortune, Vol. 137 No. 5, pp. 62-74. Newstrom, J and  Keith  D. Organizational Behavior : Human Behavior at Work. New York : McGraw-Hill,  1993. Nomikos, G.E. (1989), â€Å"Managing knowledge workers for productivity†, National Productivity Review, Vol. 8 No. 2, pp. 165-74. Rheem, Helen. (Mar./Apr. 1995).  Ã¢â‚¬Å"The learning organization.†Ã‚  Harvard Business Review  vol. 73, no. 2: 10. Roy, M.C., Falardeau, J. and Pelletier, C. (2001), â€Å"Support systems for knowledge workers: the need for new development approaches†, Journal of Knowledge Management Practice, August, p. 2, available at: www.tlainc.com/articl24.htm. Shea, T. (1998), â€Å"Are you good at attracting knowledge workers?†, Orlando Business Journal, Vol. 15 No. 29, p. 30. Senge, P. (1990).  The Fifth Discipline: the Art and Practice of the Learning Organization. New   York: Doubleday. Senge, P. (1996). â€Å"Leading Learning Organizations†.  Training Development  vol. 50, no.   12: 36-4. Sloman, M. (2007) ‘The changing world of the trainer: emerging good practice’, Oxford Elsevier Butterworth-Heinemann.

Finacal Analysis Essay Example | Topics and Well Written Essays - 1250 words

Finacal Analysis - Essay Example and the sixth biggest metro area in the Southeastern part of the United States. In addition, when these figures totaled up, the Greater Orlando municipal is the 3rd largest metro expanse in the state of Florida. Orlando is ranked fifth among the population sizes in the state, and it is the state’s largest inland municipal area. The geography or layout of the city is mostly wetlands, comprising of many swamps and lakes such as Lake Apopka (Loschiavo, 2012). The landscape is generally flat and low lying making it fairly wet. The city seats on 101 sq miles (261.6 km?) land terrain. The city has the biggest population of Puerto Ricans within its states, Florida. Orlando houses the fastest growing Puerto Rican community in the United States. From 1980 to 2010, Hispanic populace share rose by nearly 20% from 4.1 to 25.4%. Orlando also has the largest growing Caribbean populace in the U.S. In 2000, the area’s population became more open with 22.0% below the age of 18, 10.7% fr om 18 years to 24 years, and 55.9% from 25 years to 64 years and 11.3% who were 65 years of age and above (U.S. Department of Commerce, 2013). In the past, the unemployment rate in Greater Orlando region was deprived, which resulted in population growth that brought about urban sprawl in the neighboring area and, in together with the U.S. housing bubble, a huge increase in house prices. Orlando's joblessness rate in June 2010 was 11.1%, a 0.3% drop from April the same year. However, the unemployment rate was roughly 10% in the same time of year back in 2009 (Diana, 2012). As of June 2012, Orlando’s jobless rate was 8.6%. Home prices in the Greater Orlando region increased to 40.1% in one fiscal year, from a medium of $182,300 in June 2004 to $249,900 in June 2005, and finally peaked at $264,436 in June 2007. After that, with the financial crisis, prices plunged, with the medium dropping below $200,000 in November 2008, at one time falling at a yearly rate of 42.02%. The mediu m dropped below $100,000, in 2010, but later stabilised to $110,000, in 2011. As of April 2012, the median housing price was $116,000. High or secondary school graduates or higher in the city of Orlando fall at 86.7% People with a Bachelor's degree or higher, on the other hand, in the city of Orlando fall at 31.9%. This numbers act as a proof of how the city highly regards education. As of October 2011, Orlando area had an enrollment of almost 175,000 students in public schools, which made the city the 12th largest with regards to public school enrollment in the United States (Loschiavo, 2012). According to rankings by various studies dealing with criminal activities among major towns, which use the most up-to-date, as well as wholly vetted data with total national coverage that is attainable, Orlando is ranked 67th among the list of top 100 most unsafe municipal centers in the United States. Orlando is identified around the globe for its major entertainment attractions, particularl y Walt Disney World, the film studios and Epcot. Representing a 4.7% growth from the earlier year, almost 45 million conventioneers and tourists visited Orlando in 2010, pumping almost $24.9 billion into the city’s economy. Major employers in the region include the aviation industry, the military service and the public schools. Orlando is governed and administered through the mayor-council system. The mayor is chosen from a citywide vote. The six members of the

Anthropogenic Disturbance on Benthic Communitiy Essay

Anthropogenic Disturbance on Benthic Communitiy - Essay Example Although in the early days it was believed that there could be no life at the bottom of the sea, a steady production of energy deep down at the ocean floor has led to a thriving benthic community which may however be affected by environmental and anthropogenic changes. Investigation of benthic communities is done by deep sea diving and actually obtaining samples of such organisms from the ocean floor. Traps, dredging and investigation of seafloor sediments could be useful in establishing the biological nature of such communities. The benthic organisms are essential for the environment as they clean up the water and are responsible for re-mineralization of organic matter. Since benthic sea creatures are a diverse group with many functions, they also tend to form a major link in the biological chain. This project deals with the study of human disturbance on the benthic community and the changes in the structural and functional manifestations of these organisms when anthropogenic interventions are obvious in any ocean floor inhabited by these organisms. Dudgeon (2006) studied benthic invertebrates and their drift in eight streams within Northern Indonesia where rainforest streams and oceans are disturbed by anthropogenic activities. The benthic community studied were that found in Papua New Guinea and South East Asia and in general not predatory. The results indicated that the benthic communities were strongly affected by channelisation and conversion of forests to agriculture. Some benthic species were found to show drifting activities at night showing some sort of community reactions to changes in the external environment. Arasaki et al (2004) suggests that anthropogenic disturbance is one of the major problems in marine communities and any such disturbance could be quantified by using multivariate techniques for analysing the distribution of such communities. The results of the study showed that ecological trends are determined by faunal abundance and all central continental regions with widespread distribution of benthic communities seem to be affected by human activities. There are many studies that show the effects of fishing or dredging on the benthic commu

JFK'S INAUGURAL ADDRESS Essay Example | Topics and Well Written Essays - 1000 words

JFK'S INAUGURAL ADDRESS - Essay Example He was the youngest man who happened to be the President of America (This is Day in History - John F. Kennedy inaugurated) JFKS Inaugural address was mainly based on the peace, world change, freedom, rights of the people and relations with the neighbor states, including the world as a whole. The major goal of his campaign defined his eventual presidency during the time of diplomatic challenges, emerging social challenges and economic prosperity. Immediately after receiving the Oath, President Kennedy addressed the speech, which he had been preparing from the time of his nomination. His speech just not contained his personal thoughts but also the suggestions he took from the fellow economists. The main idea of the speech was to represent the United States as such a force which effectively counts in maintaining the peaceful relationships, on international level. Kennedy highlighted the new inventions and discoveries of nuclear power worldwide, along with arms. He didn’t favor the dangerous discoveries are not important and in interest of the world peace by addressing that, â€Å"to those nations w ho would make themselves our adversary, we offer not a pledge but a request: that both sides begin a new that quest for peace† (Kennedy Inaugural Address, 1961). The actual focus of the speech was on the relationship between duty and power. The statement by Kennedy, â€Å"Man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life† (Kennedy Inaugural Address, 1961), proves his point that he was addressing in the favor of the whole world not only Americans. His above statement clarifies his motto that he wanted to spread peace into the whole by dismantling the goals of those states, whose priorities were to bring out Cold Wars. Kennedy referred to those people who were residing in small villages globally, struggling to live their lives, by saying that

Cost Estimation for Meeting Perths Water Needs

Cost Estimation for Meeting Perths Water Needs (a) Introduction 2.1 This career episode is based on my engineering activity at the University of Western Australia. It is about an assignment I carried out during the second semester of my masters degree in the unit Process synthesis and design, worth 25 % of the overall grade. The assignment was released on 11 August 2015 and was due on the 18 September 2015.Thus the entire task was completed in just five weeks time. (b) Background 2.2. The project on Cost Estimation for Meeting Perths Water Needs was carried out as an assignment for the unit Process Synthesis and Design. I was part of a group of six people. The project required the calculation of CAPEX and OPEX for two different scenarios and comparison of both to determine the suitable one for real life implementation. This assignment involved several design stages along with the study of flow in a pipeline in order to select the appropriate piping and the length required to meet the water requirement over a 50 year lifetime. The project was completed successfully under the guidance of Prof. Mike Johns, School of Mechanical and Chemical Engineering at the University of Western Australia. 2.3 Decreasing annual rainfall and subsequent decrease in water supply had become the talk of media and local government in Perth. This has caused an interest in techniques to supply fresh water to Perth. The project aimed at evaluating two different scenarios to meet with Perths increasing water demands. The first scenario considered in the project was a two stage RO Desalination plant that would intake seawater and produce fresh water at 1000 à °Ã‚ Ã¢â‚¬ËœÃ¢â€š ¬Ãƒ °Ã‚ Ã‚ Ã‚ ¿/à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ËœÃƒ °Ã‚ Ã¢â‚¬ËœÃ… ½Ãƒ °Ã‚ Ã¢â‚¬ËœÃ‚ ¦. The second scenario was the design construction of a 2435 km Kimberly pipeline from Argyle dam to Perth capable of meeting the same fresh water requirement per day. 2.4 Some of the core duties I was involved in are as follows: I performed literature reviews and referred several materials to understand various prospects of the project. I divided the task among my team members and ensured that they accomplished their assigned tasks effectively. I estimated the CAPEX and OPEX for two different scenarios. I contributed to the discussion with the members of my team on the merits and demerits of each case of the project. I attended meetings with my supervisor and team members to discuss the progress of the project and to exchange our contributions. I also compared and validated certain theoretical results with that of my calculated ones using appropriate approaches to suit the requirements of the project. I welcomed the challenge in completing a cost breakdown analysis by selecting the appropriate material based on its mechanical properties, pressure head, volumetric flow rate, velocity and followed by certain significant assumptions throughout the project. I prepared charts and tabulations of selection and cost analysis for different equipment and materials. I also prepared a report on the comparison of CAPEX and OPEX of two different scenarios and contributed more towards the design of reverse osmosis desalination plant and its functions. (c) Personal Engineering Activity The assignment required the comparison of CAPEX (Capital Expenditure) and OPEX (Operational Expenditure) for two scenarios. The first scenario given was the reverse osmosis desalination plant. This process consists of several stages. I analyzed the process to determine the amount of feed required to produce 1000 à °Ã‚ Ã¢â‚¬ËœÃ¢â€š ¬Ãƒ °Ã‚ Ã‚ Ã‚ ¿/à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ËœÃƒ °Ã‚ Ã¢â‚¬ËœÃ… ½Ãƒ °Ã‚ Ã¢â‚¬ËœÃ‚ ¦ of fresh water. I discovered that from the 45% recovery of the RO membrane system, a 2222.2 à °Ã‚ Ã¢â‚¬ËœÃ¢â€š ¬Ãƒ °Ã‚ Ã‚ Ã‚ ¿/à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ËœÃƒ °Ã‚ Ã¢â‚¬ËœÃ… ½Ãƒ °Ã‚ Ã¢â‚¬ËœÃ‚ ¦ of salt water feed will provide the required 1000 à °Ã‚ Ã¢â‚¬ËœÃ¢â€š ¬Ãƒ °Ã‚ Ã‚ Ã‚ ¿/à °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬ËœÃƒ °Ã‚ Ã¢â‚¬ËœÃ… ½Ãƒ °Ã‚ Ã¢â‚¬ËœÃ‚ ¦ of fresh water to Perth. Figure 1: Reverse Osmosis design selection block diagram 2.6 In order to determine the OPEX, all the steps involved in the process had to be accounted. In order to do so, I broke down the process into independent steps. The first step was the pre-treatment of feed water to avoid fouling in the membrane system. Managing membrane fouling with pre-treatment methods reduces the replacement rate of membranes and lowers the ongoing OPEX costs. The next step involved in the process was coagulation. I chose Ferric Salts as a coagulant because of its tendency to disinfect microorganisms, partially degrade and oxidize the organic and inorganic impurities, and remove suspended particulate materials in a single dosing and mixing unit process. The next step in the process was the passage of feed water through Dual-filters. After extensive research, I decided that the Anthracite bed on silica sand was best suited to remove suspended solids and colloids formed in the ferric salt treatment. Lastly the feed was passed through micron cartridge filters to re move fine particles and bacterial matter before it was processed through a high pressure pump to the membranes. 2.7 The final and the most important step of the process was the selection of membrane. Referring to a number of papers, I found out that the best suited membrane for the specific purpose was the Toray TM820-440 membranes. These membrane elements had a high salt rejection percentage, large flux, low cost and are efficient on energy use to minimize OPEX costs. Before distribution, the permeate needs to be treated to maintain pH and remove corrosion potential. Lime contactors can increase hardness, alkalinity and pH while preventing calcium to leech from pipes into the distribution system. 2.8 I prepared the CAPEX by scaling up the capacity of an existing desalination plant to match the desired capacity. I considered The Perth Seawater Desalination Plant in Kwinana which has a capacity of 45à °Ã‚ Ã‚ Ã‚ ºÃƒ °Ã‚ Ã‚ Ã‚ ¿/à °Ã‚ Ã¢â‚¬ËœÃ‚ ¦Ãƒ °Ã‚ Ã¢â‚¬ËœÃ¢â‚¬â„¢Ãƒ °Ã‚ Ã¢â‚¬ËœÃ… ½Ãƒ °Ã‚ Ã¢â‚¬ËœÃ… ¸ and incurred a capital cost of $387 million AUD. I also took Southern Seawater Desalination Plant into consideration in Binningup which had a capital cost of $1400 million AUD and produces 100 GL/year. Of the two, I selected the Binningup desalination plant as it was built much more recently compared to that of kwinana. From calculations, I found that the proposed plant is 3.65 times larger than the Binningup plant and as such, the CAPEX could be approximated to $5110 million AUD. 2.9 Operating Costs can be classified as fixed or variable. Figure 2: Operating expenditure classification used in the project The table below summarizes the OPEX estimation for the Desalination plant. Table 1: Summary of RO Desalination OPEX Cost Components 2.10 The second scenario to be considered was the Argyle Dam Pipeline. The solution costs were based on quotes from two Australian companies:   Steel Mains and Flowserve. I selected these two companies based on a background study that I carried out. From the research, I learnt that these companies have been involved in numerous Australian water transport projects and abide by Australian standards. The final solution that I selected was based on Steel Mains cement mortar lined pipe model DN2200 and custom made pumps designed by Flowserve with an operating head value of 250 metres with inlet and outlet valves equal to the diameter needed. The 250 metres operating head was chosen as the pipes are designed to work at 2.7MPa. After discussion with the team members, two solutions were proposed: a real pipeline with outer diameter of 2159mm, 3 pipelines with 3 pumps per pipeline, and the other one having theoretical pipelines with outer diameter 2520mm, 2 pipelines with 3 pumps. The CAPEX estimation for the proposals is as follows: Table 2: Summary of Pipeline CAPEX Cost Components The OPEX estimation has been limited to the power requirements of the pumping stations and the personnel required to run the pipeline. Table 3: Summary of Pipeline OPEX Cost Components I compared the CAPEX and OPEX along with the advantages and disadvantages of both the scenarios to determine which of the two would be more suitable for real life application. For the Kimberley pipeline, the CAPEX cost ($36.6 billion AUD) heavily exceeds the desalination plant. This large CAPEX cost comes from the cost of purchasing DN2200 pipes which have an estimated lifetime of 100 years. The major factor contributing to the OPEX value from the pipeline is maintenance (77.7%). On the proposed desalination plant solution, the CAPEX cost is relatively low compared to the pipeline ($6.275 billion AUD). The majority of this cost comes from the installation of high pressure pumping station, and a seawater desalination system with energy recovery devices which are a long term investment to save on high energy costs of up to 50-60% associated with desalination. The majority of OPEX estimates come from the cost of power to run the plant (81%). Considering all the facts, I decided that the desalination plant should be selected over the Kimberley project. This is because the desalination plant is more economically feasible over a large time span. Even though the pipeline has been designed to facilitate this increase in demand, CAPEX estimates are too expensive to justify this project. I also carried out several calculations to determine the velocity of water running through the selected pipelines and was found to be 1.08 m/s. Table 4: Information summary of real (calculated values) and theoretical pipeline options Parameters such as Reynolds number, relative roughness, pressure drop, volumetric flow rate and pipeline elevation were also determined when selecting the appropriate pipeline for this project. Estimating the appropriate number of pumping stations at remote areas along the length of the pipeline was one of the tedious task in the project as it involved a lot calculations and literature reviews. A different approach to this project was the consideration of solar technology over wave supply to be the best present day strategy at remote areas as the supply of power to pumping stations was not be a viable option by the latter. Unfortunately, these winds are not a reliable option in the interior parts of Western Australia and so would not be a feasible selection for power supply to a potential pipeline. Overall, I was able to achieve all the objectives of the project successfully within the specified time and prepared a final report incorporating all the necessary design calculations, ide as and suggestions which could have improved the overall outcome of the project. A peer review was also submitted at the end of the project as a reflection on how each team member contributed individually for the project. (d) Summary 2.15 This project provided me with a valuable experience and great insight into an industrial project. I gained profound knowledge on process economics and also helped boost my confidence. During the course of the project, I understood the importance of team work and team management. I utilized my engineering knowledge for the successful completion of the project and as a whole, this project served as a stepping stone into the industrial world.

The Happy Trail Essays -- Descriptive Essay Examples, Observation

The Happy Trail    Sometimes people have a certain place to go to think about things. There are people that associate certain places with negative thoughts or feelings. I believe that people should have places to go that make them happy. Even though, there always seem to be places that make us cry and give us a feeling of great depression. Places in nature are very important to people and their ability to relax, to look at the beautiful scenery, and to have peaceful memories of the happier moments of their lives. I try to always associate nature with positive feelings and thoughts, and if it works for me I think everyone should try it. The truth is, I picture nature representing beauty, happiness, and memories.    Nature is a very beautiful thing in this world. Even at times when it seems as if nothing is beautiful. Whenever I go to the Mines of Spain Nature Preserve, in Dubuque, I think of my friend Karl. Walking on the trails reminds me of all the bugs that used to bother us as we journeyed to our special cliff. He used to jump up and down, waving his hands in the air as if his actions were going to make the bugs disappear. Of course the bugs were still there, and I had my laughs for the day! We would walk together on the trail slowly, and watch all the wilderness around us. There are so many trees and bushes, and during the fall there are the greatest colors of leaves imaginable. Occasionally we would see and hear an animal or two climbing the trees of crossing our path ahead. There are a few streams along this path. The water runs slowly and smoothly, even when in runs over the stones that are in the stream. Karl used to jump in and get both of us wet. It didn't matter how mad I got, becau se after I would l... ...ming weekend, and at times have thought of way to resolve a fight with a loved one. The scenery and quietness of the cliff would relax just about anyone. Maybe you, my reader, should find a place like this to go to, if you don't have one already.    When I climb the trail leading to my favorite place in nature, I am not only concentrating, but also I think o things such as what I will be doing the next day or week. In some cases I even think of what lies in my future. When I am angry with someone, I go there to try to become a rational thinker, and to try to see the other person's point of view. Once I am up on the cliff, I sit down and let the sun hit me. I take deep breathes and separate my thoughts from my feelings in my mind. It is still very quiet, and now I can hear my breathing in slow, soft rhythms and think about life, death, and happiness.    The Happy Trail Essays -- Descriptive Essay Examples, Observation The Happy Trail    Sometimes people have a certain place to go to think about things. There are people that associate certain places with negative thoughts or feelings. I believe that people should have places to go that make them happy. Even though, there always seem to be places that make us cry and give us a feeling of great depression. Places in nature are very important to people and their ability to relax, to look at the beautiful scenery, and to have peaceful memories of the happier moments of their lives. I try to always associate nature with positive feelings and thoughts, and if it works for me I think everyone should try it. The truth is, I picture nature representing beauty, happiness, and memories.    Nature is a very beautiful thing in this world. Even at times when it seems as if nothing is beautiful. Whenever I go to the Mines of Spain Nature Preserve, in Dubuque, I think of my friend Karl. Walking on the trails reminds me of all the bugs that used to bother us as we journeyed to our special cliff. He used to jump up and down, waving his hands in the air as if his actions were going to make the bugs disappear. Of course the bugs were still there, and I had my laughs for the day! We would walk together on the trail slowly, and watch all the wilderness around us. There are so many trees and bushes, and during the fall there are the greatest colors of leaves imaginable. Occasionally we would see and hear an animal or two climbing the trees of crossing our path ahead. There are a few streams along this path. The water runs slowly and smoothly, even when in runs over the stones that are in the stream. Karl used to jump in and get both of us wet. It didn't matter how mad I got, becau se after I would l... ...ming weekend, and at times have thought of way to resolve a fight with a loved one. The scenery and quietness of the cliff would relax just about anyone. Maybe you, my reader, should find a place like this to go to, if you don't have one already.    When I climb the trail leading to my favorite place in nature, I am not only concentrating, but also I think o things such as what I will be doing the next day or week. In some cases I even think of what lies in my future. When I am angry with someone, I go there to try to become a rational thinker, and to try to see the other person's point of view. Once I am up on the cliff, I sit down and let the sun hit me. I take deep breathes and separate my thoughts from my feelings in my mind. It is still very quiet, and now I can hear my breathing in slow, soft rhythms and think about life, death, and happiness.   

Emperor of China

Emperor K’ang-hsi was one of the greatest Chinese emperors of all time. Ruling from 1662 to 1722 he was also one of the longest ruling emperors in Chinese history and for that matter the world. K’ang-hsi brought China to long-term stability and relative wealth after years of war and chaos. Jonathan Spence writes from the eyes of K’ang-hsi getting his information from K’ang-hsi’s own writings. Though a little biased towards himself this book still provides important insight into his mind. Emperor of China is divided into six parts; In Motion, Ruling, Thinking, Growing Old, Sons, and Valedictory. In the first episode, In Motion, Spence tells the audience about K’ang-hsi’s travels and how much of an avid hunter he is. In a letter to Ku Wen-hsing, K’ang-hsi wrote, â€Å"he had traveled over 2,000 li†¦ in each of the four cardinal directions† and later states, â€Å"River, lakes, mountains, deserts- I’ve been through them all. † K’ang-hsi travelled the countryside to hunt and to win over the Chinese citizens. He hunted for pleasure stating, â€Å"Hunting’s basically for exercise,† and to train his military in shooting, camp life, and formation riding. The second episode, Ruling, goes more into detail on how the government was set up. K’ang-hsi had is set up so he had complete control over the economical and educational structure but did not have to deal with the small tidies problems of every county. Emperor K’ang-hsi thought a lot about his purpose in life. He goes into more detail in his third episode Thinking. The Emperor was a Neo-Confucianism but refereed to it mostly as Confucian Classic. He claims he wanted to find things out for himself and not pretend to have the knowledge. He would ask his elders questions and ask about their experiences so he would learn from their mistakes and gain from their accomplishments. Realizing in the fourth episode he was growing old and was going to die. He was very adamant about not wanting to die but he knew it was inevitable. He did try to prolong his life as much as possible with his awareness for his diet and medicine. K’ang-hsi tried to stay open with the public about his health, explaining that this is the â€Å"ultimate form of honesty. † Emperor K’ang-hsi tried to live forever through his children. He had 56 children all together but only one with his first wife, who later took over the thrown. The Emperor was very protective of his sons and made sure they got everything they wanted. He would often kill someone that threatened the chance of a power overthrow. He once killed three cooks and several servant boys for suspicion of homosexual activity with his son Yin-jeng. At the end of K’ang-hsi’s life, he became very senile and distant from reality and the Chinese people. Even though Spence goes into great detail about Emperor K’ang-hsi’s life than any history book could have. He does this by emphasizing his writings and not other sources. The downfall to this is he does not go into great detail about many of the facts or important historical events. By this time China had foreign intervention and influence; Spence did not address any of the foreign policies K’ang-hsi made during his reign. Spence only wrote one paragraph about the confrontations with Russia, but the real even actually lasted over several decades. And the only thing that was mentioned was how nice the Emperor was to the Russian prisoners. Emperor of China; Self Portrait of K’ang-hsi should not be read as a textbook or as a completely true historical resource. This is because it is told by one person and by his point of view with no one else able to tell the other side of the story. Granted this is what Spence wanted to do with his book but for the point most of his sources were of K’ang-hsi’s writings; we cannot believe everything that is written. If someone would read this book they would think K’ang-hsi was the greatest leader/person in the world. We do not get the dirty side of his life, the side that describes all the thousands of people that he killed for no reason. When they were addressed in the book K’ang-hsi put a positive twist on it so it would be justified in his mind. Every storyteller is going to tell their version of the story so it sounds better than it really was. On the other hand Spence takes us into K’ang-hsi’s head and we realize what K’ang-hsi was thinking behind some of his actions. For example, his easoning for restructuring the tax system in 1711 because the population was increasing but the farm land was not increasing so his thought was every â€Å"census year the tax quotas should be redivided among the entire surviving population, so that all would pay the same, and each year the tax burden could get lighter. † But he went with another plan we know what he was thinking and what his other options were. Knowing what is going on in someone’s mind is what everyone wants to know and especially for someone as important as the Emperor of China. Through K’ang-hsi’s writings you can feel the whole heartedness from him. He was a good person and Spence really expressed that while writing this book. Most emperors would not help out war criminals let alone treat them with medicine. Also he helped out average citizens of China that were in need of help. An example of this is when a citizen became very sick and was not able to bow in front of K’ang-hsi so he let him â€Å"incline the body forward instead of performing the full prostration,† and that same citizen was not able to sit down so K’ang-hsi offered him to sit on â€Å"a couch of cushions. † At that time most heads of government would behead that citizen because he was physically handicapped. K’ang-hsi knew he could not help his condition, he was born with a handicap so if did not want to discriminate against him for something he could not prevent. Spence did a very good job at writing a book from K’ang-hsi’s perspective and was able to log his thoughts fairly well. In the six episodes of the book he was able to go through K’ang-hsi’s young life, when he ruled over China, he thoughts and beliefs and what he thought about his sons. We could really feel how he felt about certain issues and who is loved and cared for, it was like we were seeing certain scenes through he eyes rather than a third party. The only thing that would have made it better is if Spence went in more detail about political affairs and foreign policies. Though if he had gone in depth over everything the book would have been 2000 pages or more. So as a reader you have to start this book with some background information; it is only from K’ang-hsi’s perspective, Spence leaves some important governmental issues out, and finally you do not want to read a boring book describing every little detail about someone’s life that lived three hundred years ago that is why Spence left those issues out.

Biography of Isoroku Yamamoto, World War II Admiral

Biography of Isoroku Yamamoto, World War II Admiral Isoroku Yamamoto (April 4, 1884–April 18, 1943) was the commander of the Japanese Combined Fleet during World War II. It was Yamamoto who planned and executed the attack on Pearl Harbor in Hawaii. Initially against war, Yamamoto nevertheless planned and participated in many of the most important battles of the war. He was finally killed in action in the South Pacific in 1943. Fast Facts: Isoroku Yamamoto Known For: Isoroku Yamamoto was the commander of the Japanese Combined Fleet during World War II.Also Known As: Isoroku TakanaBorn: April 4, 1884 in Nagaoka,  Niigata,  Empire of JapanParents: Sadayoshi Teikichi, and his second wife MinekoDied: April 18, 1943  in Buin,  Bougainville,  Solomon Islands,  Territory of New GuineaEducation:  Imperial Japanese Naval AcademyAwards and Honors:  Ã‚  Grand Cordon of the  Order of the Chrysanthemum  (posthumous appointment, Grand Cordon of the Order of the Rising Sun with Paulownia Flowers  (April 1942),  Grand Cordon of the Order of the Rising Sun  (April 1940); the subject of many books and moviesSpouse: Reiko MihashiChildren: Yoshimasa and Tadao (sons) and Sumiko and Masako  (daughters)Notable Quote: Should hostilities once break out between  Japan  and the  United States, it is not enough that we take  Guam  and the  Philippines, nor even  Hawaii  and San Francisco. We would have to march into   Washington  and sign the treaty in the  White House. I wonder if our politicians (who speak so lightly of a Japanese-American war) have confidence as to the outcome and are prepared to make the necessary sacrifices. Early Life Isoroku Takano was born April 4, 1884, in Nagaoka, Japan, and was the sixth son of samurai Sadayoshi Takano. His name, an older Japanese term for 56, referenced his fathers age the time of his birth. In 1916, following the death of his parents, the 32-year-old Takano was adopted into the Yamamoto family and assumed its name. It was a common custom in Japan for families without sons to adopt one so that their name would continue.  At age 16, Yamamoto entered the Imperial Japanese Naval Academy at Etajima. Graduating in 1904 and ranked seventh in his class, he was assigned to the cruiser Nisshin. Early Military Career While on board, Yamamoto fought in the decisive Battle of Tsushima (May 27-28, 1905).  During the engagement, Nisshin served in the Japanese battle line and sustained several hits from Russian warships. In the course of the fighting, Yamamoto was wounded and lost two fingers on his left hand. This injury led to him earning the nickname 80 sen, as a manicure cost 10 sen per finger at the time. Recognized for his leadership skill, Yamamoto was sent to the Naval Staff College in 1913. Graduating two years later, he received a promotion to lieutenant commander. In 1918, Yamamoto married Reiko Mihashi with whom he would have four children. A year later, he departed for the United States and spent two years studying the oil industry at Harvard University. Returning to Japan in 1923, he was promoted to captain and advocated for a strong fleet that would allow Japan to pursue a course of gunboat diplomacy if necessary. This approach was countered by the Army, which viewed the Navy as a force for transporting invasion troops. The following year, he changed his specialty from gunnery to naval aviation after taking flying lessons at Kasumigaura. Fascinated by air power, he soon became the schools director and began to produce elite pilots for the Navy. In 1926, Yamamoto returned to the United States for a two-year tour as the Japanese naval attachà © in Washington. Early 1930s After returning home in 1928, Yamamoto briefly commanded the light cruiser Isuzu before becoming captain of the aircraft carrier Akagi.  Promoted to rear admiral in 1930, he served as a special assistant to the Japanese delegation at the second London Naval Conference and was a key factor in raising the number of ships the Japanese were permitted to build under the London Naval Treaty. In the years after the conference, Yamamoto continued to advocate for naval aviation and led the First Carrier Division in 1933 and 1934. Due to his performance in 1930, he was sent to the third London Naval Conference in 1934. In late 1936, Yamamoto was made the vice minister of the Navy. From this position, he argued strenuously for naval aviation and fought against the construction of new battleships. Road to War Throughout his career, Yamamoto had opposed many of Japans military adventures, such as the invasion of Manchuria in 1931 and the subsequent land war with China. In addition, he was vocal in his opposition to any war with the United States and delivered the official apology for the sinking of USS Panay in 1937. These stances, along with his advocating against the Tripartite Pact with German and Italy, made the admiral very unpopular with the pro-war factions in Japan, many of which put bounties on his head. During this period, the Army detailed military police to conduct surveillance on Yamamoto under the guise of providing protection from potential assassins. On August 30, 1939, Navy Minister Admiral Yonai Mitsumasa promoted Yamamoto to commander-in-chief of the Combined Fleet commenting, It was the only way to save his life- send him off to sea. Following the signing of the Tripartite Pact with Germany and Italy, Yamamoto warned Premier Fumimaro Konoe that if he were forced to fight the United States, he expected to have success for no more than six months to a year. After that time, nothing was guaranteed. With war almost unavoidable, Yamamoto began planning for the fight. Going against traditional Japanese naval strategy, he advocated a quick first strike to cripple the Americans followed by an offensive-minded decisive battle. Such an approach, he argued, would increase Japans chances of victory and might make the Americans willing to negotiate peace. Promoted to admiral on November 15, 1940, Yamamoto anticipated losing his command with the ascension of General Hideki Tojo to prime minister in October 1941. Though old adversaries, Yamamoto retained his position due to his popularity in the fleet and connections to the imperial family. Pearl Harbor As diplomatic relations continued to break down, Yamamoto began planning his strike to destroy the US Pacific Fleet at Pearl Harbor, Hawaii, while also outlining plans for drives into the resource-rich Dutch East Indies and Malaya. Domestically, he continued to push for naval aviation and opposed the construction of the Yamato-class super-battleships, as he felt they were a waste of resources.  With the Japanese government set on war, six of Yamamotos carriers sailed for Hawaii on November 26, 1941. Approaching from the north they attacked on December 7, sinking four battleships and damaging an additional four- beginning World War II. While the attack was a political disaster for the Japanese due to the United States desire for revenge, it provided Yamamoto with six months (as he anticipated) to consolidate and expand their territory in the Pacific without American interference. Midway Following the triumph at Pearl Harbor, Yamamotos ships and planes proceeded to mop up Allied forces across the Pacific. Surprised by the speed of the Japanese victories, the Imperial General Staff (IGS) began to ponder competing plans for future operations. While Yamamoto argued in favor of seeking a decisive battle with the American fleet, the IGS preferred to move toward Burma. Following the Doolittle Raid on Tokyo in April 1942, Yamamoto was able to convince the Naval General Staff to let him move against Midway Island, 1,300 miles northwest of Hawaii. Knowing that Midway was key to the defense of Hawaii, Yamamoto hoped to draw the American fleet out so that it could be destroyed. Moving east with a large force, including four carriers, while also sending a diversionary force to the Aleutians, Yamamoto was unaware that the Americans had broken his codes and were informed about the attack. After bombing the island, his carriers were struck by U.S. Navy aircraft flying from three carriers. The Americans, led by Rear Admirals Frank J. Fletcher and Raymond Spruance, managed to sink all four Japanese carriers (Akagi, Soryu, Kaga, and Hiryu) in exchange for the USS Yorktown (CV-5). The defeat at Midway blunted Japanese offensive operations and shifted the initiative to the Americans. After Midway Despite the heavy losses at Midway, Yamamoto sought to press forward with operations to take Samoa and Fiji. As a stepping stone for this move, Japanese forces landed on Guadalcanal in the Solomon Islands and commenced building an airfield. This was countered by American landings on the island in August 1942. Forced to fight for the island, Yamamoto was pulled into a battle of attrition that his fleet could not afford. Having lost face due to the defeat at Midway, Yamamoto was forced to assume the defensive posture preferred by the Naval General Staff. Death Throughout the fall of 1942, he fought a pair of carrier battles (Eastern Solomons Santa Cruz) as well as numerous surface engagements in support of the troops on Guadalcanal. Following the fall of Guadalcanal in February 1943, Yamamoto decided to make an inspection tour through the South Pacific to boost morale. Using radio intercepts, American forces were able to isolate the route of the admirals plane. On the morning of April 18, 1943, American P-38 Lightning planes from the 339th Fighter Squadron ambushed Yamamotos plane and its escorts near Bougainville. In the fight that ensued, Yamamotos plane was hit and went down, killing all on board. The kill is generally credited to 1st LieutenantRex T. Barber.  Yamamoto was succeeded as commander of the Combined Fleet by Admiral Mineichi Koga.

Steroids the Silent Killer essays

Steroids the Silent Killer essays It is no secret that anabolic steroids have been used by athletes for decades, or that athletes will do anything to gain an edge in competition. Many athletes feel that they are pushed too far to reach the next level, that they must turn to an outside influence for help. Some think that anabolic steroids will give them an advantage. Unfortunately, these people are correct. Steroids make the user stronger and faster in less time than training naturally. However, anabolic steroids should be banned by all professional sports because they have terrible physiological and psychological side effects, they give an unfair advantage to those who use them, and steroid users set a bad example for todays junior athletes. The word anabolic means the ability to promote body growth and repair body tissue. Steroid refers to a number of compounds of a certain chemical nature. Anabolic steroids are defined as any of a group of synthetic derivatives of testosterone that promotes muscle and bone growth. Steroids occur naturally in the human body in many forms. Steroids that are synthetically created for illegal purposes contain some form of the male hormone testosterone. Testosterone stimulates the development of secondary sexual characteristics after puberty. When testosterone is released in the body, it is carried in the bloodstream. Since it is carried in the blood, it travels to every organ in the body. Cells absorb the testosterone where it is processed by the nucleus. The nucleus produces new proteins which create new tissue or muscle. This is why steroid users become larger and stronger in less time. The high levels of testosterone in the body make it possible for cells to create more mu scles in less time. The idea that sex hormones might improve physical or athletic performance was first developed in 1939. Studies were conducted as early as 1944 to confirm this theory. At the same time it was...

The Corporate Giant WorldCom Essay Example | Topics and Well Written Essays - 1000 words

The Corporate Giant WorldCom - Essay Example As the E/R ratio imbalance kept increasing, the managers sought to cook the books so as to prevent investors and government from getting the consistent results. 1. Case Summary WorldCom, the Nation’s second largest long-distance Telecommunications Company filed for bankruptcy protection on July 21st, 2002 revealing that it had overstated earnings in 2001 and the first quarter of 2002 by more than $3.8 billion. Further on August 8th of the same year the company again admitted that it had maneuvered its reserve accounts also affecting another 3.8billion. Substantial accounting fraud was charged against the firm by the US Securities and Exchange Commission. The actual cause of the corporate failure lies with the enormous oversupply that could be attributed to excessively optimistic projections of Internet growth. Evidently, the company’s projections on expense-revenue ratio flawed as â€Å"the industry conditions began to deteriorate in 2000 due to heightened competition, overcapacity, and the reduced demand for telecommunications services at the onset of the economic recession† (Kaplan & Kiron, 2007). Subsequently, the stock market value of the firms in the telecommunication industry plunged and people at the WorldCom’s helm of affairs intervened in the accounting practices to conceal the actual trouble from the public. In short, what they did was that they transferred a considerable part of current expense to a capital account as the capitalized cost would normally be considered an investment. 2. What were the pressures that led executives and managers to â€Å"cook the books?† Evidently, the company struggled to maintain its E/R ratio since the first quarter of 2000 ‘while facing revenue and pricing pressures and its high committed line costs’ (Kaplan & Kiron, 2007). WorldCom had to spend beyond its capacity due to unnecessary acquisitions of other firms. In order to overweigh the short term loss, managers were as ked to spend exceedingly so as to raise immediate revenue. There was incessant pressure from the top. For instance, CFO Sullivan directly insisted Myers and Yates carry out his plans. And on the bottom line, individuals like Betty were forced to partake in accrual releases and capitalization of line costs. These were the situations in brief that made executives and managers to â€Å"cook the books. 3. Why were the actions taken by WorldCom managers not detected earlier? What processes or systems should be in place to prevent or detect quickly the types of actions that occurred in WorldCom? The company officials could qualify a considerable amount of costs as an investment in 2001 and the first quarter of 2002, and this could have allowed the company to spread the costs to subsequent years if Cooper had not come across the issue. Obviously, the incident indicates the prevailing pitfall in the US corporate governance. Evidently, audit firms have to make strategic amendments to their processes and procedures to detect frauds and errors in the account books of the client on time. WorldCom was indirectly supported by the Andersen accounting firm, who ignored the fact that the organization’s practices were apparently unethical. Only government can safeguard the interests of its citizens against unscrupulous business practices. Likewise, various service institutions particularly that of banking and accounting must keep themselves reliable and sustainable to prevent this kind of fraud in future.  

Incorporate Comorbidity Problem Essay Example | Topics and Well Written Essays - 1500 words

Incorporate Comorbidity Problem - Essay Example Neurons, which are brain cells, are responsive to distinctive types of neurotransmitters having receptors built purposely for them (Porth & Matfin, 2009). Those neurons that tend to be sensitive to certain neurotransmitters cluster together, thereby forming circuits in the brain, responsible for processing certain types of information. Neurotransmitters are discharged from a neuron at the time it signals another brain cell; these neurotransmitters are discharged to the small space amid the two neurons known as the synapse (Porth & Matfin, 2009). Inside the synapse, the neurotransmitters tend to attach to the receptors at the ending of another neuron, thereby affecting the action of the new neuron. Consequently, the new neuron absorbs as much of the neurotransmitter as it possibly can and then discharges the excess back to the synapse. After that, the first neuron goes ahead to reabsorb the excess; this process through a process is referred to as reuptake (Porth & Matfin, 2009). In th e brain, there are various neurotransmitters, two of which are involved in schizophrenia symptoms, that is dopamine and glutamate (Craft, Gordon, & Tiziani, 2011). Dopamine happens to be primarily responsible for movement and thoughts, while, at the same time being related with novelty seeking, or concern in new experiences, as well as reward. Apparently, illegal drugs such as cannabis, cocaine and methamphetamine act by affecting the function of dopamine in the brain; therefore, dopamine is related with feelings of not only pleasure but also well-being (Craft et al., 2011). Dopamine paths within the brain tend to be extremely specialized, thereby being capable of influencing different types of behavior or thinking. Thus, people with high intensities of dopamine in parts of the brain might also suffer from psychotic symptoms or even paranoid thinking that are symptoms of schizophrenia (Craft et al., 2011). Glutamate happens to be other neurotransmitter, which might play a significan t role in schizophrenia. Glutamate plays a key part in learning, formation as well as encoding of memory (Craft et al., 2011). There are hallucinogenic drugs such as PCP used in blocking glutamate receptors; however, amphetamines, PCP are capable of causing paranoia, which apes schizophrenic symptoms. In instances where people suffer from schizophrenia and use PCP, it worsens their symptoms (Craft et al., 2011). Research shows that an interaction between dopamine and glutamate happens to be the center of schizophrenia; nonetheless, dopamine receptors are capable of reducing glutamate action; in case there are unusually many dopamine receptors, the effects of glutamate will be blocked. Question Two Reports by the American Psychological Association (2001)

IT117 Unit 2 DB Research Paper Example | Topics and Well Written Essays - 250 words

IT117 Unit 2 DB - Research Paper Example This may also include involving potential partners in the site`s account of the corresponding social medias accounts. Uploading videos – brief videos of the organizational activities explaining the products and services the organization is offering can be very helpful to the sites` visitors since some visitors would rather watch other than read what is contained in the site. Competent webmaster – it is of great importance to keep up with the latest internet trends in order to be up to date with others, otherwise the site might look outdated and this will not attract visitors. Considering that this is a non-profit organization, Karina ought to have included some features that would sell out the organization`s agendas to a larger extent. One of the things she omitted is the visitors` platform where the visitors interact. Here they can also leave comments. Secondly, Karina should have included a message from the director or the Chief Executive Officer in a small section of the

Pyscological Disorders Essay Example for Free

Pyscological Disorders Essay Behaviourism has many different strengths and weaknesses. One strength of the approach is that is has successfully applied classical and operant condition to its theories. This is strength as it is used in different therapies such as systematic desensitization, which is a type of behaviour therapy to help overcome phobias and other anxiety disorders; it is based on classical conditioning. Another strength is that it uses scientific methods of research making it much more objective, measurable and observable as well as being able to obtain reliable results. An example of this is Banduras’ bobo doll of study of aggression. However, there are also weaknesses to this approach. The Behaviourism approach focuses too much on the â€Å"nurture† side of nature/nurture debate and suggests that all behaviour is learned. However, research has shown that cognitive and biological elements have been proved to affect individual’s behaviour. For example, people learn behaviour by observing others getting rewarded for certain actions. Another weakness is the ethical issues raised by using animals in experiments. This is because animals cannot consent to take part and are unable to withdraw themselves from experiments, for example, Pavlov’s dog studies. A major strength of this theory is that it is quick and affordable. As the behaviourism theory focuses on the future and what is happening now instead of the past, treatment can be quick and effective as they are not discussing past experiences which may be time consuming. However, because this theory ignores past experiences and influences, it may cause problems as individuals may need to discuss past experiences in order to sort their emotions out. Because this theory ignores them and focuses on present experiences it can cause a major problem as people may not be able to benefit from the therapy as they need to discuss their past. * Social Learning Theory: The Social Learning theory was developed my Albert Bandura who believed that we can learn by observing others. This theory however, has different strengths and weaknesses. One of the great strengths of the social learning theory is that it combines important models of learning. This therefore makes it a good education theory. Another strength is that children are seen are easy to teach and any child can be taught. Albert believed that motivation comes largely through praise. The praise, however, is seen indirectly, since it is the model that is praised, not the child. Once motivated, the model provides the bulk of teaching. The general concept is that children just the right environment to begin learning useful skills. Another strength is that it is an easy theory to grasp and it seems to be generally proven by actual experience. For example, when learning to play football, individuals often first watch a game on TV, which provides the inspiration and motivation to learn to play. However, there are weaknesses that question if this theory is correct. The main weakness of this theory is that is does not include the child’s cognitive development. While there are some cognitive insights in the social learning theory, they are not explained. Albert believed that a child was seen as a sponge, absorbing information through modelling. However, the child’s contribution to how models are absorbed is processed and worked out through time and is not present to any extent in the theory. Another weakness is that is does not have any given cause. The social learning theory explains that motivation exists though praise. However, it seems that motivation is socially conditioned, and therefore relative. The social learning then takes the basic social structure as normative and standard, without judgement. * Psychodynamic: This theory was developed by Sigmund Freud and Erik Erickson and believed that we are not always aware of all aspects of ourselves. They ignored all science theories and focused going â€Å"inside the head†. However this theory has different strengths and weaknesses. One strength of the psychodynamic theory is that is focused on the effects that childhood experiments have on the personality. This is a strength because Freud was the first psychologist to realise the importance of childhood. It also led to other psychologists including Piaget developing theories on childhood. Another strength is that it takes both nature and nurture into account. This is a major strength as is emphasise the importance of both. For example, Freud’s assumption of childhood experiences focused on nurture whereas the ID, Ego and Super-ego focused on nature. However, a weakness of the psychodynamic approach is that it is capable of being tested. This is a weakness because the assumptions cannot be scientifically measured or proved wrong, for example, is the idea of the mind being split into three parts. This cannot be proven so therefore questions if its valid information. Another weakness is that it suggests that all behaviour is pre-determined and people do not have free will. * Biological approach: The biological approach was developed by Arnold Gessel who explained the developmental process and stages involved from conception onwards. A strength of this theory is that it is very scientific. This is a major strength because the experiments used are measurable, objective and can be repeated to obtain reliable results. Also, the researcher has more control over the variable. Another strength of the approach is that it increases the likelihood of being able to treat people with abnormal behaviour and provides explanations about the causes of behaviour. This is a major strength as it can be used to improve people’s lives. However, a weakness of the biological approach is that is focuses too much on the â€Å"nature† side of the nature/nurture debate. It argues that behaviour is caused by hormones, neurotransmitters and genetics. Another weakness of the biological approach is that it develops theories about disorders and generalises them to apply to everyone. It does not take into account the view that humans are unique. An example for is that general adaption syndrome assumes that everyone responds in the same way to stress but does not take into account that some people have or need more support than others. * Cognitive: The Cognitive theory was development by Jean Piaget who believed children are born with a very basic mental structure, genetically inherited and evolved, in which all subsequent learning and knowledge is based. One strength of the cognitive approach is that is looks at thought processes which were ignored by other psychologists, especially behaviourists. It looks at processes such as memory, attention and perception which all have an effect on our behaviour. Another strength of this approach is that its theories have been applied to cognitive therapies such as rational emotive therapy which is a therapy that focuses on resolving emotional and behavioural problems and helping people to lead happier and more fulfilling lives. This therapy has been successful in changing irrational thoughts so that behaviour improves. However, a weakness of the cognitive approach is that it reduces human behaviour down to individual processes such as memory and attention. This is a weakness because the human is a product of all the processes working together and not just individual parts. Another weaknesses is that the approach is too mechanical, it compares the human to computers and suggests they have similar though processes. This is a weakness as humans are much more complex than computers. * Humanistic: The humanistic approach was developed by a psychologist called Abraham Maslow who observed the study of the whole person. He looked at human behaviour not only through the eyes of the observed, but through the eyes of the person doing the behaving. A strength of this theory is that is focuses on both the positive nature of humankind and the free will associated with change. Another strength is the way in which many of its aspects fit well with other approaches. Many therapies have provided a more humanistic undertone in their work with clients. Even though they may argue that the humanistic theory does not go far enough, they see the benefit in helping people change. However, a weakness of this theory if that is appears to centre on its lack of concrete treatment on specific issues. With the basic concept behind the theory being free will, it is difficult to develop treatments and study the effectiveness of this theory. Secondly, there are those who believe that the humanistic theory does not help those with more severe personality or mental health problems. Another weakness is that this theory is still not complete as there are different questions that are still unanswered. For example, are people basically good or are their some individuals who are not capable of this? As these questions are still unanswered it questions if the theory is effective.